Thus the question of who can read—who has the time and attentional resources—has become one of the most consequential conundrums of our present era. The complexity only mounts in specialized disciplines like architecture. Following revolutions in linguistics, anthropology, and philosophy, architecture since, say, 1960 spent several decades as a highly erudite field—a field premised on reading and writing. The creation of PhD programs established a class of academic architects as professional readers, and, at the same time, the intrigues of French intellectual life in its poststructuralist heyday rendered difficult concepts as popular spectacle. Reading was edgy. All this was directly correlated with how design was conceptualized. Buildings could be subject to “close reading,” and a good project would have a tight “logic” and present a clear “argument.” On the insights of deconstruction a whole theoretical edifice was built featuring the slippery mechanics of language. Its focus on openness and indeterminacy encouraged the average architect to play along. (There’s no wrong answer in the absence of Truth and Authority.) If, since then, architects are reading less and bringing to it a different quality of attention, this also means that the foundation has shifted beneath a broad swath of basic disciplinary concepts. Maybe architectural theory as it was once understood has already collapsed.
Media theory can help us sort through the wreckage and rebuild. Marshall McLuhan wrote about hot media and cool media: the former provide lots of information but offer low participation (like reading a book or watching a film) while the latter have low information bandwidth but demand high levels of participation (like a group chat or a discussion seminar). McLuhan’s contemporary, Walter Ong, followed with an extensive comparison of literary cultures versus oral cultures. Perhaps humanity has gone from orality (in archaic cultures) to literacy (for the past few thousand years) to secondary orality (with the cool media of the electronic age) and most recently to secondary literacy (how we read text on our phones). Something of the return of certain features of oral culture—which is premised on communal, participatory sociality—was vividly prefigured by Superstudio’s collages of “nomads” (really: disaffected western youth) lounging on the Supersurface. The next step is to jettison the romantic yearning for a simpler form of life and try instead to learn from contemporary oral cultures. How do you organize a fruitful discussion? What are the parts of a good story? What guides the listener (or reader) along the way? Storytelling encompasses all sorts of practices: chatting things over to make sense of the world around us, project presentations and jury discussions, but also oration and demagoguery. (As with any other technology, the potentials of storytelling can be used to good or bad effect. Just think of the impact of the microphone on politics in the twentieth century.) The realm of the live-and-in-person has affordances and techniques that can counter trends toward exclusive expertise with an imaginary of public abundance.
Which brings us back to the attentional commons. Attention is usually seen as a resource to be extracted or a means of extracting some resource. Advertisers are vying for your eyeballs; reading is a means of gaining some proprietary knowledge. A Gestalt shift is required. Conceptualizing a right to read is not about reading more, but imagining a world in which reading thrives—and the most important result might be that space is made for collective life of a more deliberate, open, and satisfying variety.